JOHN SWYT DIRECTOR OF DIGITAL

Likes taking things apart.

As a graduate of The Ohio State University, it’s an understatement to say that John is surprised to call Michigan home. As the director of digital at Latcha, John manages the software engineering team across all clients, and spends his time making sure that they are prepared to deliver the forward-thinking digital solutions Latcha clients have come to expect.

John started his career as a mechanical engineer with Ford Motor Company, but quickly shifted from delivering parts to delivering Internet software. His experience on the engineering side has served him well on the marketing side too, where he has worked for automotive OEMs – as well as for agencies like Team Detroit and MRM. Some of his clients included Ford, General Motors, Chrysler, Autodesk, Microsoft, and Gore.

When he’s not in the office, John volunteers with FIRST Robotics District qualifying events, where he is constantly amazed at the talent coming out of local Michigan high schools.

Little-known fact about John: He enjoys sampling the long list of Michigan microbrews and mountain biking – sometimes at the same time.

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