MICHAEL FLEURY Vice President, Growth and Strategic Partnerships

Wants to be a starter at a PGA tournament.

As Vice President, Growth and Strategic Partnerships at Latcha+Associates, Mike begins each day with a clear mind (and a morning cup of coffee) while identifying new clients that may benefit from Latcha’s stable of capabilities.

Mike studied accounting, and was introduced to the world of marketing during a part-time summer job at Batten Graphics, where he later became a full-timer – and their Vice President, New Business Development. From there, he became the Executive Vice President, Global Sales and Marketing for The Hennegan Company. It was here that he was introduced to Latcha+Associates and helped develop the industry-changing Ford dealerized brochure program. He’s known for his uncanny ability to “work the problem,” and has never backed down from a challenge, whether in the far reaches of Shanghai, China, or the streets of Detroit. It’s a characteristic that serves him – and us – well.

Little-known fact about Mike: He loves NASCAR and has attended the Richard Petty Driving School 3 times.

Keep In Touch