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We created a new experience to keep Subaru owners “in love” with Service.

When skyrocketing vehicle sales caused growing pains in the service department for Subaru retailers, and new owners became dissatisfied with the “lack of service” experience, Subaru needed to fix the problem, fast.

We developed a new service brand identity and content – including a user-friendly Subaru Service, Parts & Accessories website – to educate and guide owners about required maintenance and scheduling their appointments. It provided information in a down-to-earth style that was appropriate for this outdoorsy, dog-loving brand.

We also helped them launch and promote new programs like Express Service for the entire dealer body. In the end, we gained a new partner – and we fell in love with the brand too.